- A very effective way to quickly reach a large number of people. 90% of Internet users consult their main email box at least once a day
- eMailing is the most popular commercial lever.
One of the most economical marketing leverage for advertisers (Low shipping costs + Increasingly performance-based models).
- Simplicity and speed of installation.
- Very strong targeting possibilities: Type of database used for acquisition, strength of CRM for loyalty thanks to customer knowledge, personalized messages, etc.
- Very easily measurable: eMailing solutions provide detailed reports on all performance indicators to measure the success of the campaign and allow the readjustment of the advertiser’s strategy
- Strongest ROI: Performance models maximize ROI and optimize customer acquisition costs ($ 1 spent on eMailing brings in $ 38).